5 Landing Page Design Tips That Actually Convert

Creating a landing page that converts isn't just about beautiful design — it's about strategic choices that guide visitors toward action. Here are five proven tips from our design team.

1. One Page, One Goal

Every landing page should have a single, clear objective. Whether it's collecting emails, selling a product, or booking a demo, remove anything that doesn't serve that goal.

2. Above-the-Fold Impact

Your headline and call-to-action should be visible without scrolling. You have about 3 seconds to capture attention — make them count.

3. Social Proof Matters

Testimonials, client logos, and stats build trust. Place them near your CTA for maximum impact.

4. Speed Is Everything

A 1-second delay in page load time can reduce conversions by 7%. Optimize images, minimize scripts, and use a fast hosting solution.

5. Test, Iterate, Repeat

The best landing pages are never "done." A/B test headlines, button colors, and layouts continuously.

Ready to get started? Check out our landing page template collection — every template is designed with these principles built in.